About Us

Founded on the Gold Coast, Queensland by Evie Brown, our brand was born from a lifelong love of fashion, creativity, and quality craftsmanship.

Growing up with a fashion designer Mum meant I was surrounded by fabrics, fittings, and the magic of creating something from nothing. 

Watching her build a loyal customer base through genuine care, consistency, and uncompromising quality shaped not only my love for design, but the values behind this brand. That legacy is something I’m incredibly proud to carry forward.

Inspired by her footsteps, I set out to create an Australian-made business designed for my generation; pieces that feel effortless, elevated, and made to last. Every style is created with intention, focusing on fit, fabric, and the little details that make you feel confident the moment you put it on.

This brand is about trust. Trust that what you’re buying is thoughtfully made, beautifully finished, and worth keeping in your wardrobe for years to come. Just like my mum’s customers returned time and time again, my hope is to build the same kind of loyal community - one that feels connected, valued, and confident in their choice.

Thank you for being here and supporting Australian-made fashion. This is only the beginning 🤍

- Mémoire the label